Miller Equestrian Services in Escondido, CA 

SCOPE OF SERVICES: Full Rebranding including Website, Social Media and monthly Newsletter

Check out the new website  www.MillerEquestrianServices.com

Check out Facebook #MillerEquestrianServicesCA

Miller Equestrian Services had a mobile-friendly website, but needed an update to a modern, full-width, scrollable site with fresh content and better functionality. The new site features thoughtful navigation to helps customers easily find what they are looking for and then dive in deeper if more details are needed. A fresh rebrand injects a little more fun, youthfulness and personality while the tri-color scheme of bright orange, yellow and green brings a sense of warmth, making the brand feel young, vibrant and welcoming. Photos of private and group lessons, local and national horse shows and everyday candid photos showcase the deep breadth of customers, because at Miller Equestrian, everyone is welcome!


Product Positioning Statement - For horseback riding enthusiasts of all ages, levels and disciplines from beginners to World Champions who enjoy working hard and having fun.

Vibrant Colors - The bright orange, yellow and lime green tri-color scheme brings a sense of warmth, making the brand feel more adventurous, fun, enthusiastic, happy, kind and dependable

Imagery – Photos of riders of all ages and disciplines at both lessons and horse shows communicate the wide range of customers that ride here

Brand Voice - Fun, youthful, knowledgeable, witty and welcoming

Tagline - Come join us at Miller Equestrian, where we treat you and your horse like family

New Website Functionality - the new website features a plethora of new functionality

  • Navigation - Navigation is focused on business lines (lessons, training and board, horse shows, camps/parties)

  • Lead Generation - Added contact form and click to call to generate leads

  • Forms - Liability release form, lead generation contact form and newsletter subscription form

  • Map and Directions - links to Google maps for easy one click directions

  • FAQ's - Added Lesson FAQ's to provide more information on what to expect at a first lesson which helps ease the anxiety for newbies

  • Upcoming Events - Details out each of the upcoming horse shows and events so planners can get them on their calendar early

  • Horses for Sale - Focused on what horses are for sale with links to Morgan Showcase ads

  • Social Media - live Facebook feed

  • Newsletter - archives past newsletters as well as includes a form to subscribe to future issues

  • SEO - Optimized for search and indexed with Google