Websites have become essential to businesses today. They need to be thoughtfully designed, mobile-responsive, highly functional and engaging visual experiences that are easily found by customers. A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, most customers will do their research online before making an appointment to visit your location. Having a strong online presence, particularly a quality website, can be a make it or break it for generating more revenue.
If you still need convincing, here are the top reasons it is important for your business to have a website:
Credibility - A quality website that looks good and clearly communicates updated and reliable information to your consumers will bring credibility to your business.
Brand - Showcasing your brand will clearly establish who you are, what you represent and what you stand for, and in turn increase the chances of customers buying from you.
Lead Generation - Once people find you online, become interested in your product and services and want to know more, they'll know how to contact you which will increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.
Organic Traffic - Once you're online and have an SEO-optimized website, you have a chance of showing up in Google search results which gives you the opportunity to drastically increase your customer base.
Saving You Time + Customer Service - A website can reduce phone calls and increase internal productivity. At the same time, it helps customers find useful information, when it is convenient for them, which ultimately provides an all-around better user experience.
Updates and Announcements - Since your website is on 24/7, it's easy to post updates and announcements to your customers. It's a way to keep them up to date on everything that you're doing.
Content is king, this is the phrase that marketing folks use over and over. This doesn’t indicate that your content is just essential, rather, it implies that it’s at the heart of today’s marketing strategies. Content is found on your website, social media posts, in your newsletters, photos, video and pretty much anything shared online.
Powerful content that reflects your brand, expertise, and success will help you improve your business and increase your sales. Most importantly, the value of your content lies in its ability to cultivate deeper and more durable relationships between you and your audience. Engaging, quality content would succeed in helping you build trust with your leads and customers. When consumers read your content, they start to develop an opinion of your brand. If the content is relevant, engaging, reliable, interesting, entertaining or enlightening, then they will start to think the same about your business. The more value you can provide with your content, the easier it will be to build trust with your target audience.
Email is still one of the best ways to quickly reach your customers and targeted email marketing can take your small business to the next level. You can build real-world relationships with your customers and also support your brand to get you noticed by your target audience.
Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness.
BUSINESS LISTING MANAGEMENT
In addition to the digital marketing tactics mentioned above, there are also some other online outlets that can help your business gain free exposure.
Business listings are similar to the branded sign at your entrance which includes basic information about your business. The biggest difference is that there are hundreds of opportunities for free listings online.
I can find relevant business listings and claim them and get them updated with the correct information to ensure they have current, on-brand content so when someone is searching online for a business like yours, they will easily find you!
I understand that each business owner may have unique needs, which is why I offer packaged services.
Some businesses may need a full-service digital marketing overhaul with branding, website design and fresh new content, while others may just need a modern, scrolling, mobile-friendly website design utilizing their existing content.
Whether your needs are large or small, let’s chat, and I can customize a proposal specifically for you.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.
What this means is I will make certain changes to your website design and content that will make your site more attractive to a search engine to drive leads to your business.
This is how it starts.
Your brand defines what you stand for, a promise you make, and the personality you convey. Your brand is your identity.
Building a brand is the intangible stuff. It’s that hard-to-pin-down feeling that separates dynamic brands from mediocre ones. It is a consistent brand strategy that helps your business become known, loved and preferred.
It starts with understanding what makes you special, your uniqueness, your competitive advantage, and then developing that into a brand personality that has a slogan, visual identity and voice. The creative brand assets are consistently used to communicate throughout all channels so that the look and feel are cohesive.